Jimmy Warr

I'm a photographer, filmmaker, and creative director based in Pensacola, on Florida's Gulf Coast. I work across sport, live music, portraiture, commercial, travel, and architecture — wherever there's a good story and good light, or at least one of the two.

I'm also the founder and creative director of Riptide Media, a real estate media and creative agency serving the Gulf Coast. Riptide is the company. This site is the personal work: the assignments, collaborations, and projects that push me somewhere new.

I'm a U.S. Navy veteran, and a lot of how I work comes from that. Show up prepared, stay calm when the plan changes, and notice the details everyone else walks past.

I'm available for select commercial, editorial, sports, and creative assignments — on the Gulf Coast and anywhere the work leads.